Getting citations from a site with a high domain authority and high traffic can help improve your ranking in local search. Going for quality links over quantity is the key here. General business directories. Industry, niche or sector-specific directories (Trip Advisor). Local newspaper and press websites mrmpslc.com To take advantage of local citations, it is essential that you already have a Google My Business listing set up, claimed and optimised. In traditional organic SEO, links from a trusted relevant website are one of the main ranking factors Google uses. With regards to local SEO, text hyperlinks help rank Google Local Pack listings in the search results.